Have you built something you can demonstrate? Can you show evidence of your project 'in the wild,' or that has been deployed (even as a trial)?  This criteria point is about 'how real' your project is, and to what degree you have customers or partners.

Does your project look good and is it simple to use? Can someone easily sign-up, learn to use your solution, and very quickly understand its benefits? This criteria point is about 'how smooth' your project is, as well as its simplicity and cleanliness of design.

Can you defend your project as being unique relative to others' solutions, and are we seeing something that is defensible because of its unique approach? This criteria point is about 'how novel' your project is, relative to other approaches.

Is your project asking customers to rethink their approach to something they have been doing 'the old way' to-date?  This criteria point is about 'how impactful' your project is, because it rethinks how to appproach an old problem in a new way.